Dried Up Sales Pipeline? Don't Panic

It’s the makings of your worst nightmare: deals that were once on the table disappear, new leads aren’t coming in as fast as they once did… your sales pipeline is starting to dry up.

Anyone who’s been in this situation knows that there are two routes to take. The first is to panic (which I don’t suggest); the second, stay calm and work towards a solution.

In any business, some months are quiet, and others are tough to keep up with—much like the ebb and flow of a tide.

What Not to Do

It’s easy to panic about your dropping numbers, but don’t frantically scramble to fill your sales funnel.

Turning to desperate tactics will likely hurt your business in the long-term. Following these simple rules will help you focus on being proactive rather than reactive:

• Never buy an email list and spam the contacts. Your business will develop a reputation of being spammy, not good to work with, and you may be blacklisted.
  
  
• Don’t discount your services; that includes listing “limited time” deals on your website. This strategy can attract clients that aren’t a good fit for your business and can potentially turn off good prospects that are.
  
  
• Never settle for clients who don’t fit your Ideal Customer Profile. Though these types of clients can boost your numbers quickly, a bad fit may end up being more trouble than they’re worth, costing you time and money. A prospect that’s a good match with your service understands the value and is less likely to contribute to churn.