It’s the makings of your worst nightmare: deals that were once on the table disappear, new leads aren’t coming in as fast as they once did… your sales pipeline is starting to dry up.
Anyone who’s been in this situation knows that there are two routes to take. The first is to panic (which I don’t suggest); the second, stay calm and work towards a solution.
In any business, some months are quiet, and others are tough to keep up with—much like the ebb and flow of a tide.
What Not to Do
It’s easy to panic about your dropping numbers, but don’t frantically scramble to fill your sales funnel.
Turning to desperate tactics will likely hurt your business in the long-term. Following these simple rules will help you focus on being proactive rather than reactive:
Ups and downs in the sales cycle and business climate? If you understand that leads can dry up and businesses have bad months, then you can be proactive in your sales strategy and avoid potential nightmarish situations.
How to make sure your sales pipeline is always full:
Instead of panicking, use the above tactics as a part of a larger strategy to ensure that your sales funnel runs over for many quarters to come.